Save Money on Auctions by Keeping Tabs on Current Customers

The old adage is that it’s always easier to keep your current customers than it is to make new customers. There is an interesting article on Dealer Marketing’s website about keeping tabs on your current customer base in order to market to them. It suggests things like tracking the dates when their leases are nearing an end so that you can be sure to market to them just before their lease expires with your offer.

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